SaaS Agreements – Terms and Conditions – Email Marketing Rules

There are a number of guidelines and laws that have to be complied with when sending marketing emails and text messages in the UK. If you are a SaaS supplier who provides email marketing services as part of your SaaS services to customers you should ensure that your SaaS customers comply with the following rules and Regulations. Also do not forget that you may need to comply with the rules yourself when carrying out your own email marketing campaigns.

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SaaS Agreements – Data Protection – Anonymising Data

Often SaaS suppliers or SaaS customers anonymise personal data for use in statistical or marketing information but are unaware that by using such anonymised data they could be breaching the Data Protection Act 1998 (DPA). The Information Commissioner’s Office (ICO) has recently confirmed that anonymised personal data may be disclosed without the consent of the data subject, provided that the anonymised data when linked with other information will not lead to the identification of an individual.

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Bodle Law