SaaS Agreements – Data Protection – EU US Privacy Shield

A new privacy agreement called the Privacy Shield has been agreed by the US and EU to replace the safe harbour scheme. The Privacy Shield is based upon safe harbour but has additional protections, particularly with regard to public authority access to personal data. The Privacy Shield must now be reviewed by the European Commission before it can be relied upon and adopted by SaaS suppliers or customers. The European Commission is currently assessing whether or not the Privacy Shield provides adequate protection in accordance with EU data protection laws. This process is expected to take up to 3 months.

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SaaS Agreements – Data Protection – Direct Marketing Rules

In September 2013 the Information Commissioner’s Office (ICO) published a lengthy guide to Direct Marketing. The guide covers compliance with the Data Protection Act 1998 (DPA) and the Privacy and Electronic Communications Regulations 2003 (PECR) in relation to the sending of unsolicited marketing. SaaS suppliers who are sending unsolicited marketing

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SaaS Agreements – Data Protection – Russian Data Centres

SaaS Suppliers who will be processing personal data of Russian citizens on behalf of SaaS customers need to be aware of amendments to the Russian Federal Law on Personal Data. From the 1st of September 2015 changes to this Russian law may prohibit foreign SaaS suppliers from processing personal data of Russian citizens on servers located outside of Russia.

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SaaS Agreements – Data Protection – Anonymising Data

Many SaaS suppliers use personal data, collected on behalf of SaaS customers, in an anonymised form for their own purposes, such as benchmarking. The UK Information Commissioner’s Office (ICO) Anonymisation Code and more recently the Article 29 Working Party’s Opinion on Anonymisation provide guidance on how to check that personal data is actually anonymous.

If you are a SaaS provider using anonymised personal data you should comply with the recommendations in these two guides, to ensure that you are properly anonymising data, otherwise you could be found to be using personal data in breach of the DPA.

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SaaS Agreements – Data Protection – Which law applies?

UK SaaS suppliers who provide cloud computing services to SaaS customers located outside of the UK are increasingly being required to comply not just with UK data protection law, but also the data protection laws of the countries in which the SaaS customer and its clients are based. This increasingly creates problems for SaaS suppliers, as data protection laws generally assume that data is stored/processed in one place. However when operating in the cloud data is often moved between jurisdictions and often it may be unclear exactly where data is being stored or processed and who is storing and processing it.

Two recent cases against Facebook and Google show the extent of this developing problem.

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SaaS Agreements – Data Protection – BYOD

Employees are increasingly using their privately owned devices (i.e. Ipads, tablets, mobile phones and laptops) for business purposes and may be accessing SaaS customer data using them. SaaS suppliers who allow staff to use such “bring your own devices” (BYOD) for work purposes should be aware of their duties to protect any SaaS customer personal data being accessed by staff using such BYODs.

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SaaS Agreements – Data Protection – Update on the EU Draft Data Protection Regulation

SaaS suppliers should be aware of the recent changes made by the EU Parliament to the draft EU Data Protection Regulation (Regulation). If this amended version of the Regulation becomes law next year the obligations of SaaS suppliers who process personal data on behalf of customers will radically change. A summary of the current main proposed provisions is set out below.

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SaaS Agreements – Data Protection – Email Marketing and Consent

As a SaaS supplier you will undoubtedly be sending marketing emails in your own name to existing and potential clients to advertise your own products and services, or possibly as a SaaS service on behalf of a customer. In any event you should be aware that the Information Commissioner’s Office (ICO) has issued new guidance on direct marketing, with regard to complying with the Data Protection Act (DPA) and the Privacy and Electronic Communications Regulations (PECR) both of which apply to sending direct marketing to consumers (BTC).

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SaaS Agreements – Hosting – Encryption of Stored Data

Under the Data Protection Act (DPA), SaaS customers are required to take “appropriate technical and organisational measures” to prevent the unauthorised or unlawful processing of personal data and accidental loss or destruction of, or damage to, personal data. SaaS providers who process personal data on behalf of SaaS customers are required to include such obligations in their SaaS agreement (or SLA).

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