Are you paying for sponsored links on a search engine and using a competitor’s trademark as a search term? If so, you could be liable for trademark infringement following the recent European Court of Justice ruling in the Portakabin case.
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Google Adwords & Trademark Infringement
All over Europe trademark owners have been trying to stop competitors and advertisers from using their trademarks as search terms in sponsored links on Google. Many trademark owners have started trademark infringement claims against search engine providers and the advertisers who use their trademarks in Google adwords as search terms.
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