SaaS suppliers often use partners to find prospects, refer leads, assist with the sales process or to conclude sales with SaaS customers on behalf of the SaaS supplier. Many SaaS suppliers are not aware that the terms of the Commercial Agents Regulations 1993 apply to the terms of the agreement between the SaaS supplier and its commercial agent.
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SaaS, ASP Agreements – Distributor or Agent – Is there a Difference?
To find leads and sell SaaS software to customers on a global basis many suppliers use distributors or agents in the countries in which they wish to sell their products, but where they have no physical presence themselves. Suppliers need to decide whether the local partner acts as an agent or a distributor. There are important differences, advantages and disadvantages.
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