SaaS suppliers who decide to use a local partner to resell their SaaS software to customers outside of the countries in which they are based, will need to have a reseller/distributor agreement in place between themselves and each SaaS reseller/distributor. What is a SaaS Reseller/Distributor? A SaaS reseller is the same as a SaaS distributor. A reseller/distributor purchases the supplier’s SaaS software and services under the terms of a reseller/distribution agreement. The SaaS reseller/distributor then resells the SaaS software and services to its own local customers in its local territory
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SaaS Agreements – Reseller/Distribution – International SaaS Reseller Agreements
If you decide to use a local partner to resell your SaaS software to customers outside of the countries in which you are based, you will need to have an international distribution/reseller agreement in place between yourself and each distributor/reseller. What is a Reseller/Distributor? A reseller is the same as a distributor. A reseller/distributor purchases the supplier’s SaaS software and services under the terms of a reseller/distribution agreement. The reseller/distributor then resells the SaaS software and services to its own local customers in the territory using its own terms and
Continue readingSaaS Agreements – Agency Agreements – Commercial Agents Regulations
SaaS suppliers often use partners to find prospects, refer leads, assist with the sales process or to conclude sales with SaaS customers on behalf of the SaaS supplier. Many SaaS suppliers are not aware that the terms of the Commercial Agents Regulations 1993 apply to the terms of the agreement between the SaaS supplier and its commercial agent.
Continue readingSaaS Agreements – Reseller/Distribution – Need for a Reseller Agreement
Most SaaS suppliers use distributors to enable them to sell their software and services to customers who would not otherwise purchase the SaaS software, due to the Supplier’s:
– lack of physical presence in the customer’s country
– lack of sales channels of contacts in the reseller’s country
SaaS, ASP Agreements – Distributor or Agent – Is there a Difference?
To find leads and sell SaaS software to customers on a global basis many suppliers use distributors or agents in the countries in which they wish to sell their products, but where they have no physical presence themselves. Suppliers need to decide whether the local partner acts as an agent or a distributor. There are important differences, advantages and disadvantages.
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