Domain Name – Portfolio Management

What issues need to be considered in choosing and managing a company’s domain names?
Which Name to Register

* Focus on the company name worldwide.
* Marketing should decide on which domain names to register, bearing in mind which trade marks the company has registered.
* If companies are acquired, consider registering domain names if none are already registered.
* Carry out a domain name search at www.nic.com before trying to register new domain names.

Ownership

* All domain names should be registered and owned centrally by one company (a holding company).

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Bodle Law