SaaS Agreements – Data Protection – Direct Marketing Rules

In September 2013 the Information Commissioner’s Office (ICO) published a lengthy guide to Direct Marketing. The guide covers compliance with the Data Protection Act 1998 (DPA) and the Privacy and Electronic Communications Regulations 2003 (PECR) in relation to the sending of unsolicited marketing. SaaS suppliers who are sending unsolicited marketing to SaaS customers and prospective customers should check their compliance with the guidance. Additionally, the Direct Marketing Association (DMA) has also published its own further supplemental guide which provides detailed guidance on how and when to obtain consent to marketing

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