Cookies are small text files placed on a user’s hardware device, such as a computer, tablet or mobile phone which record online activity. The majority of websites use cookies to measure visits and the use of websites (analytics cookies). Cookies are often also used to save user names, passwords and user preferences to make repeated use of a website more comfortable for the user. However, increasingly cookies are being used to collect information about users for the purposes of targeted marketing, tracking and other non essential purposes.
Continue readingTag: Privacy and Electronic Communications Regulations
SaaS Agreements – Data Protection – Direct Marketing Rules
In September 2013 the Information Commissioner’s Office (ICO) published a lengthy guide to Direct Marketing. The guide covers compliance with the Data Protection Act 1998 (DPA) and the Privacy and Electronic Communications Regulations 2003 (PECR) in relation to the sending of unsolicited marketing. SaaS suppliers who are sending unsolicited marketing
Continue readingSaaS Agreements – Data Protection – Email Marketing and Consent
As a SaaS supplier you will undoubtedly be sending marketing emails in your own name to existing and potential clients to advertise your own products and services, or possibly as a SaaS service on behalf of a customer. In any event you should be aware that the Information Commissioner’s Office (ICO) has issued new guidance on direct marketing, with regard to complying with the Data Protection Act (DPA) and the Privacy and Electronic Communications Regulations (PECR) both of which apply to sending direct marketing to consumers (BTC).
Continue readingSaaS Agreements – Data Protection – Recent ICO Fines
The Information Commissioner’s Office (ICO) has started to issue very high fines to a number of companies and individuals, not just for serious breaches of the Data Protection Act (DPA), but also for breaches of the Privacy and Electronic Communications Regulations (PECR). Below is a summary of the recent fines and the reasons for them being imposed.
Continue readingSaaS Agreements – Terms and Conditions – Email Marketing Rules
There are a number of guidelines and laws that have to be complied with when sending marketing emails and text messages in the UK. If you are a SaaS supplier who provides email marketing services as part of your SaaS services to customers you should ensure that your SaaS customers comply with the following rules and Regulations. Also do not forget that you may need to comply with the rules yourself when carrying out your own email marketing campaigns.
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