SaaS Agreements – Data Protection – Direct Marketing Rules

In September 2013 the Information Commissioner’s Office (ICO) published a lengthy guide to Direct Marketing. The guide covers compliance with the Data Protection Act 1998 (DPA) and the Privacy and Electronic Communications Regulations 2003 (PECR) in relation to the sending of unsolicited marketing. SaaS suppliers who are sending unsolicited marketing

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SaaS Agreements – Data Protection – Email Marketing and Consent

As a SaaS supplier you will undoubtedly be sending marketing emails in your own name to existing and potential clients to advertise your own products and services, or possibly as a SaaS service on behalf of a customer. In any event you should be aware that the Information Commissioner’s Office (ICO) has issued new guidance on direct marketing, with regard to complying with the Data Protection Act (DPA) and the Privacy and Electronic Communications Regulations (PECR) both of which apply to sending direct marketing to consumers (BTC).

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SaaS Agreements – Data Protection – Recent ICO Fines

The Information Commissioner’s Office (ICO) has started to issue very high fines to a number of companies and individuals, not just for serious breaches of the Data Protection Act (DPA), but also for breaches of the Privacy and Electronic Communications Regulations (PECR). Below is a summary of the recent fines and the reasons for them being imposed.

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SaaS Agreements – Terms and Conditions – Email Marketing Rules

There are a number of guidelines and laws that have to be complied with when sending marketing emails and text messages in the UK. If you are a SaaS supplier who provides email marketing services as part of your SaaS services to customers you should ensure that your SaaS customers comply with the following rules and Regulations. Also do not forget that you may need to comply with the rules yourself when carrying out your own email marketing campaigns.

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