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Tag: prospects

SaaS, ASP Agreements – Distributor or Agent – Is there a Difference?

09/08/2010 Irene Bodle

To find leads and sell SaaS software to customers on a global basis many suppliers use distributors or agents in the countries in which they wish to sell their products, but where they have no physical presence themselves. Suppliers need to decide whether the local partner acts as an agent or a distributor. There are important differences, advantages and disadvantages.

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