If you are operating a website and require users to register in order to use your website or you are simply using Google analytics on your website then you are collecting and processing personal data. Under the Data Protection Act 1998, if you collect, store or process personal data you must provide specific information to the persons whose personal data you are using. This information is usually provided to users in a privacy policy which should be published on your website.
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SaaS Agreements – Terms and Conditions – Email Marketing Rules
There are a number of guidelines and laws that have to be complied with when sending marketing emails and text messages in the UK. If you are a SaaS supplier who provides email marketing services as part of your SaaS services to customers you should ensure that your SaaS customers comply with the following rules and Regulations. Also do not forget that you may need to comply with the rules yourself when carrying out your own email marketing campaigns.
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